Why MU exists

Muslim communities deserve a digital home they can shape

Our communities live on apps that were built, run and monetised elsewhere. Organisers meet closed doors, feeds follow rules nobody chose, and what a mosque, a pesantren or a campus needs every day is an afterthought. MU is built for the whole ummah, with you in control.

A three-generation family on a living-room sofa; the teenager holds up a phone showing an MU event page: Sunday-morning study circle, prayer time and an Attend button.

Muslim communities deserve a digital home they can shape

  • Closed doors for organisers

    In Indonesia, for example, GoFundMe, Kickstarter and Indiegogo do not accept organisers based in the country, and Stripe is available by invitation only. These are the platforms' own country and payment rules.1,2,3,4

  • Little say over your feed

    On the large social networks you get only limited control over what shows up in your feed, from whom, and how often. In MU you set it yourself.

  • Automated moderation that gets it wrong

    Independent research found that automated moderation on Facebook and Instagram restricted Arabic-language and Palestine-related content in error more often than other content.5,6,7

  • Institutional needs left out

    General apps are not built for what an institution needs every day: activities planned around local prayer times, halal labels checked against a valid certificate, giving with a visible licence, and answers with sources.

MU starts in Indonesia, home to about 240 million Muslims, around 12% of the world's Muslims, and is built for every Muslim community.21

MU and other platforms

Where MU is different

MU is not the only service with halal curation or licensed giving. What is different is the combination, in one platform built for Muslim communities.

Feature comparison of MU and general platforms, based on official pages and the cited sources
NeedMU (preview)Facebook / Instagram groupsGoFundMeKitabisaTokopedia / Shopee
Scheduling and notifications that respect prayer timesYesNot applicable——Partly: Shopee Barokah shows a prayer schedule, no scheduling12
Halal verification per productYes: only with a checked, valid certificateNot applicableNot applicableNot applicablePartly: curated Shopee Barokah section12
Licensed giving (PUB / BAZNAS-LAZ)Partly: licence shown with a 10% meter—Not for organisers in Indonesia1Yes: PUB permit and BAZNAS UPZ13Not applicable
Verified institutionsYes: institution-confirmed badgePartly: identity checks for withdrawals———
AI that cites sourcesYes: sources or "no source", no rulingsNot applicableNot applicableNot applicableNot applicable
Startups with evidence and fundraising in one platformYes: profile, updates, evidence and licensed campaigns—Not for organisers in Indonesia1——
Community, events, market, giving, knowledge and AI in one platformYesNoNoNoPartly

"Not applicable" means the platform does not offer that kind of service. "—" means not verified. MU's features are built but not launched yet.

More that sets MU apart

Beyond the table: what you only get when it is all one platform.

  • Prayer-time awareness

    Events, reminders and quiet hours follow local prayer times.

  • Protection for teens

    Accounts aged 16–17 see no ads, cannot be found by strangers and get no private messages from adults.

  • Scholars' review

    Scholar credentials are checked by two admins; religious questions go to mandated scholars, with your consent.

  • Halal escrow marketplace

    Verified halal labels, and the money is held until the order arrives.

  • Feed control, no engagement-driven ranking

    You choose who, what, how often and how it looks.

  • Our own messenger

    MU Chat for communities, with channels and cards.

  • AI agents with sources

    Agents work from sources MU controls and cite them.

  • Startups and fundraising in one platform

    Profile, evidence and licensed campaigns next to the community.

The road ahead

From beta to launch, in three phases

No fixed dates until funding, partners and licences are in place. This is the order.

  1. Phase 1

    Fund the launch

    Strategic investors join through private conversations. The non-profit side is supported through a foundation that is still to be established, under a sharia board.

    • Private talks with strategic investors
    • Foundation to be established, with a sharia board above it
    • Hosting, payment and licensing partners
    Now
  2. Phase 2

    Extensive beta

    Students from the 54 partner universities and experts from other Muslim countries test and refine MU: features, language, halal and trust processes.

    • Student testers across the partner universities
    • Experts from other Islamic countries
    • Arabic in the app (in progress)
    Next
  3. Phase 3

    Public launch

    The app at app.muslimunited.world and the Android app, then zakat with licensed bodies and new regions.

    • Web app and Android app
    • Zakat through licensed BAZNAS/LAZ
    • New regions and languages
    Later

Our promises

Promises that are already built into the app

MU earns money from marketplace fees, halal adverts and services for institutions, never from selling your data. Our software checks these promises before every release.

  • Your data is never sold

    We do not sell or rent your data, and we do not work with data brokers.

  • No tracking tools from other companies

    No tracking pixels, outside analytics or ad networks that follow you around. The adverts we show come only from halal businesses, services and products.

  • Your private messages stay private

    No AI reads them. Nothing goes to an AI model unless you choose to share it yourself.

  • Recent searches stay on your device

    Recent searches are kept only in your browser, and you can clear them at any time.

  • AI is always labelled

    Answers from MU's AI agents and music made in MU Studio carry an AI label.

  • AI gives no religious rulings

    MU's AI agents explain and point to sources, but never give a fatwa.

  • Extra care for teen accounts

    Accounts aged 16–17 see no ads, cannot be found by strangers and receive no private messages from adults.

  • One platform, including startup fundraising

    Communities, marketplace, learning and startup fundraising live under one account and the same rules: verified people, visible licences, clear costs.

This site keeps the same promise: no cookies, no analytics, no third-party scripts or fonts.

Talk to us

Sources

Official pages and research cited on this page (accessed October 2026).

  1. GoFundMe Help Center: countries supported (opens in a new tab)
  2. Kickstarter: who is eligible to use Kickstarter (opens in a new tab)
  3. Indiegogo Help Center: country of legal residence and bank account (opens in a new tab)
  4. Stripe: requirements to open an account in Indonesia (opens in a new tab)
  5. BSR (2022): human rights due diligence of Meta's impacts in Israel and Palestine, May 2021 (opens in a new tab)
  6. Human Rights Watch (2023): Meta's Broken Promises (opens in a new tab)
  7. Meta Oversight Board (2024): policy advisory opinion on "shaheed" (opens in a new tab)
  8. BPJPH: food and drink products of micro and small businesses must be halal-certified (opens in a new tab)
  9. DataReportal: Digital 2026 Indonesia (internet users, October 2025) (opens in a new tab)
  10. Government Regulation PP 29/1980 on public fundraising (opens in a new tab)
  11. Law UU 23/2011 on zakat management (opens in a new tab)
  12. Shopee Help: Shopee Barokah (opens in a new tab)
  13. Kitabisa Help: fundraising licence (opens in a new tab)
  14. WhatsApp: privacy and end-to-end encryption (opens in a new tab)
  15. Meta newsroom (June 2025): ads and promotions on WhatsApp appear only in the Updates tab (opens in a new tab)
  16. WhatsApp Privacy Policy: registration data and hosting (opens in a new tab)
  17. WhatsApp Channels (opens in a new tab)
  18. Reuters factbox (August 2025), via Al-Monitor: which countries have blocked WhatsApp (opens in a new tab)
  19. IETF RFC 9420: The Messaging Layer Security (MLS) Protocol (opens in a new tab)
  20. Pew Research Center (2025): Islam was the world's fastest-growing religion from 2010 to 2020 (opens in a new tab)
  21. Pew Research Center (2025): Muslim population change by country and region (opens in a new tab)
  22. DinarStandard: State of the Global Islamic Economy Report 2025/26 (opens in a new tab)
  23. The Conversation (2021), A. T. Kuru: How the world's biggest Islamic organization drives religious reform in Indonesia (opens in a new tab)
  24. DataReportal: Digital 2026 Malaysia (October 2025) (opens in a new tab)
  25. DataReportal: Digital 2026 Morocco (end of 2025) (opens in a new tab)
  26. GASTAT via Tech Africa News (January 2026): internet use in Saudi Arabia, ages 15 to 74 (opens in a new tab)
  27. Antara News: BPJPH and parliament remind micro and small businesses of the halal certificate obligation from October 2026 (opens in a new tab)
  28. Fortune Indonesia: INDEF on the halal obligation (about 23.8 million micro and small businesses, about 3 million certified) (opens in a new tab)
  29. Salaam Gateway: State of the Global Islamic Economy 2025/26, sector breakdown (opens in a new tab)