For investors

Build the digital infrastructure for the Muslim world with us

PT Eko Vitaris International and SBDI laid the foundation. Muslim United is now being extended and run by students in Indonesia and other countries, together with Islamic experts and companies around the world. The beta is running, and we are in conversation with strategic investors for the launch phase. Request investor info and we will take it from there, in private.

Request investor info See the revenue model

Investor information is shared privately. Investment in PT Eko Vitaris International is only discussed in private conversation; this page is not an offer or invitation to buy securities and not a public offering.

Where we stand

A working beta

Betarunning with sample dataNot launched yet
21feature areas builtFrom communities to a halal marketplace
54universities in our partner networkA pilot is running with them in Indonesia
3app languagesIndonesian, English and Arabic (in progress), more to follow

The beta uses sample data and has not launched. Feature areas follow the app's screen inventory of 2 October 2026. We name a partner only once an agreement is signed.

Market context

A very large community, going digital

Public figures for context. They describe the world MU is built for, not MU's own users or value.

Three Arab women in black abayas, two of them in niqab, sitting in a luxurious coffee salon; one of them shows the MU app on her phone to the others.

2.0 billionMuslims worldwide, about 26% of the world's population (2020)²⁰
≈ 240 millionMuslims in Indonesia, about 12% of the world's Muslims (2020)²¹
≈ 4 in 10of the world's Muslims live in sub-Saharan Africa or the Middle East and North Africa (2020)^20,21
230 millioninternet users in Indonesia, 80.5% of the population (October 2025)⁹
US$2.6 trillionMuslim consumer spending across six sectors, the halal economy (2024)²²
≈ 3 of 23.8 millionIndonesian micro and small businesses are halal-certified, an INDEF estimate ahead of the October 2026 deadline²⁸

Context, not a claim about MU: Nahdlatul Ulama is described as one of the largest Muslim organisations in the world.²³

These figures are market context only. They imply no valuation of MU and no forecast of MU's users or revenue.

In numbers

The market and the road, with sources

Public figures with their sources, and the facts about MU that anyone can verify. No amounts to raise, no valuation, no share terms and no forecasts of MU's users or revenue.

Where the world's Muslims live

Muslim population by region, 2020.

Asia-Pacific≈ 1,200

Middle East and North Africa414

Sub-Saharan Africa369

North America5.9

Show the data table

Where the world's Muslims live
	2020
Asia-Pacific	≈ 1,200
Middle East and North Africa	414
Sub-Saharan Africa	369
North America	5.9

millions. Millions of Muslims, 2020, Pew Research Center (2025). Europe is about 6% of its population.^21,20

Fastest growth outside the traditional centres

Growth of the Muslim population 2010 to 2020.

World21

Sub-Saharan Africa34

North America52

Latin America and Caribbean6

Show the data table

Fastest growth outside the traditional centres
	2010 to 2020
World	21
Sub-Saharan Africa	34
North America	52
Latin America and Caribbean	6

percent. Percent change 2010 to 2020, Pew Research Center (2025).^21,20

A large and growing halal economy

Muslim consumer spending in five of the six sectors, 2024 and the 2029 projection. Total of all six sectors: US$2.60 trillion in 2024, projected US$3.56 trillion in 2029 (modest fashion, US$347 billion in 2024, is not in the chart because no 2029 figure was found).

Halal food and beverage15302060

Media and recreation276364

Muslim-friendly travel249424

Pharmaceuticals112146

Cosmetics92124

Show the data table

A large and growing halal economy
	2024	2029 (projection)
Halal food and beverage	1530	2060
Media and recreation	276	364
Muslim-friendly travel	249	424
Pharmaceuticals	112	146
Cosmetics	92	124

US$ billions. State of the Global Islamic Economy Report 2025/26 (DinarStandard). 2029 values are projections.^22,29

Online, and mostly on a phone

Internet users as a share of the population, selected core markets.

Indonesia80.5%

Malaysia98.0%

Morocco92.2%

Saudi Arabia≈ 99%

Show the data table

Online, and mostly on a phone
	Internet users
Indonesia	80.5%
Malaysia	98.0%
Morocco	92.2%
Saudi Arabia	≈ 99%

percent of population. DataReportal Digital 2026 (data of about October 2025) for Indonesia, Malaysia and Morocco; Saudi Arabia from the national statistics authority GASTAT (ages 15 to 74, January 2026). The bases differ slightly. Indonesia also has 356 million mobile connections in 2025.^9,24,25,26

The halal certification deadline in Indonesia

Phased obligation under the Halal Product Assurance Law. Micro and small businesses are the last group; the deadline is 17 October 2026 and the obligation applies from 18 October 2026.^8,27

17 Oct 2019Phasing beginsThe halal product assurance obligation starts to phase in.
17 Oct 2024Medium and large businessesFood and drink from medium and large businesses must be certified.
17 Oct 2026Deadline for micro and smallLast day of the phasing for micro and small businesses' food and drink.
18 Oct 2026Obligation appliesMany small sellers are not certified yet: an INDEF estimate is about 3 million of 23.8 million²⁸.

Traction you can verify

Facts about MU today. We show no user numbers because MU has not launched.

Betarunning, not launched
21feature areas built
54universities in the partner network
3app languages (Arabic in progress)

The beta runs with sample data. Feature areas follow the app's screen inventory (2 Oct 2026); the partner network is stated by the owner and we name partners only after a signed agreement.

The road to launch

Three phases, no fixed dates until funding, partners and licences are in place.

Phase 1 · NowFund the launch
Phase 2 · NextExtensive beta
Phase 3 · LaterPublic launch

What is built

A working beta, recorded from the real app

The app is in beta and not launched yet. A pilot is running with 54 universities in Indonesia and Islamic experts from different backgrounds, on demo data. The recordings and screens on this site come from that beta.

Communities, announcements and the management console
Events with local prayer times: Indonesia today, more Islamic countries being added
A marketplace with escrow, COD safeguards, verified halal and local payment methods
Cari MU, AI with sources, research and MU Studio
Visible trust badges, feed controls and a privacy centre
MU Chat, our own messenger, in pilot

Three young founders talking at a co-working desk with a canal view; the laptop shows the MU feed with verified updates.

How MU earns

One platform, several ways to earn, none of them selling your data

The model, in one picture. It shows where revenue comes from, not how much. Figures and terms are discussed in private.

Who uses MU

Communities and members
Mosques, pesantren, institutions
Universities and students
Halal sellers and buyers
Startups and founders

Muslim United

One account. One set of trust rules. Communities, marketplace, learning, AI agents and MU Chat.

Where revenue comes from

Halal advertisingLabelled adverts from halal businesses, services and products only, with no outside trackers and no selling of data. Never shown to teen accounts.
Marketplace commissionA platform fee on sales, always shown in the all-in price.
Event ticketing feesA small fee on paid events and tickets of institutions and organisers.
Premium toolsManagement, reporting and promotion tools for institutions and sellers beyond the free basics.
Payment and escrow marginA margin on payments and on holding money safely until the order arrives.
B2B AI agentsAI agents for business and sustainability, built on sources MU controls, offered to companies and institutions.
Content on YouTube and other channelsVideo content earns on YouTube and other channels. The proceeds are reinvested in sponsoring startups through video clips.
Success share on funded startups (under study)Possibly a success fee or revenue share on startups funded through the platform. Under study and subject to licensing (OJK); no promises.

What stays off the table

No selling of user data
No outside trackers or data brokers
Halal-only adverts
No ads for teen accounts

Illustrative model. No figures, projections or valuations; terms are shared privately with investors who contact us.

Our network

A network of partner institutions, including 54 universities

A pilot is running with 54 universities in Indonesia and Islamic experts from different backgrounds. Universities help us test MU with real students, and research flows into MU's learning network. The network is how MU grows trust campus by campus.

54universities in our partner network

Students as testersThe extensive beta starts with students of our partner universities.
Research with versions and citationsFaculty directories and research works inside MU.
Experts from other Muslim countriesWe invite experts across the Islamic world to review MU in the beta.

We name a partner on this site only once an agreement is signed.

Students sitting on a campus lawn in front of a historic building, reading and discussing over open books.

Teachers and students reading together in a Moroccan-style courtyard with a fountain and mosaic tiles.

Who we want to talk to

Strategic investors from the Gulf, Africa and Southeast Asia

MU is built to grow across the Muslim world. We welcome conversations with investors who know these markets.

The Gulf and the Arab world
Regional investors and family offices who care about halal technology.
Africa
Investors and operators who understand growing Muslim communities across the continent.
Southeast Asia and beyond
Partners who can open doors to institutions, campuses and communities.

Images are generic and do not show specific people, investors, partners or organisations.

A group of young Muslims from different countries walking and laughing on a seaside promenade at golden hour.

For investors

Muslim communities everywhere are going digital. Help build the home they will trust.

Request investor info and we will take it from there, in private. This is not an offer of securities.

Request investor info

MU in action

Seven features, one at a time

A calm walk through seven features. Each screen is the real app, crisp and zoomable, and the caption says what you are looking at.

Real screens of the beta with sample data. Select a screen to enlarge it.

The non-profit side

Non-profit programmes, through a foundation under a sharia board

SBDI Center Foundation Indonesia takes the lead on the non-profit side of MU. Institutional funders and grant-makers are welcome to introduce themselves.

Who, status, next

NowSBDI takes the leadSBDI Center Foundation Indonesia leads the non-profit side of MU.
NextA foundation under a sharia boardThe foundation that will receive donations is still to be established, with a sharia board above it.
ThenGiving can openOnly once the foundation and the required permits are in place. Until then we do not ask for or accept money from the public.

Institutional funders and grant-makersYou are welcome to introduce yourself through the form. We will connect you with SBDI.
Agreed purposesPurposes and reporting are agreed in writing with every funder.

The non-profit side is separate from investment: investment in PT Eko Vitaris International is only discussed in private conversation. PT Eko Vitaris International does not accept donations. We make no promise of tax deductibility.

Introduce your institution

Sources

Official pages and research cited on this page (accessed October 2026).

A working beta

Where the world's Muslims live

Fastest growth outside the traditional centres

A large and growing halal economy

Online, and mostly on a phone

The halal certification deadline in Indonesia

Traction you can verify

The road to launch

Who uses MU

Muslim United

Where revenue comes from

What stays off the table

A network of partner institutions, including 54 universities

The Gulf and the Arab world

Africa

Southeast Asia and beyond

Muslim communities everywhere are going digital. Help build the home they will trust.

Who, status, next

Sources